I may regret this.
That’s one reason I’m doing it.
Remembering the importance of “stakes” in motivating me to follow through on a promise, and inspired by a recent interview I heard with AppSumo’s founder Noah Kagan, I decided to create a little social pressure for myself. I often say “talk less, do more,” mostly as a mantra for myself, but the exception to that rule is when talking big will motivate me to back it up.
Well, I’m starting to get some traffic to this blog from smartpassiveincome.com (big ups!), mostly folks trying to do the same thing I am, and feeling like a part of that community, in some small way, also gives me a sense of responsibility.
Finally, as I wrote last week, I managed to score a pretty good keyword for one of my sites, and as of last Friday was ranked 64th in google without doing any search engine optimization. (As usual I encourage interested readers not familiar with the lingo to read the archive.) That discovery made things a little more real, a little more tangible.
So I decided to take a page from Noah Kagan and work backward from my first dollar.
Here’s what needs to happen-
1) I need an Adsense account. I could sign up for one tomorrow, but for accounting purposes, I want it connected to my LLC, the paperwork for which is awaiting approval. If everything else was in place I’d be more impatient about this, but the delay gives me a chance to maneuver some other key things into place.
2) I want to improve my ranking as much as possible. The front page of google is competitive for my keyword, and I feel I’ll get a decent amount of traffic even on page 2, based on the number of page views I’m getting at #64. All that means is I won’t use not being on the first page of google as an excuse to delay monetizing. This is the first niche site – I need early victories.
But I will still do everything I can to get on page 1. To that end I’ve been studying the SEO strategy of Spencer Haws, designer of Longtail Pro. Spencer’s top two strategies are select a niche wisely and create great content. Content wise, I want to do a little more to flesh out the category I’m trying to rank for so it’s a real authority site. But I won’t let that delay my SEO.
The next stage is submit my URL to web directories and begin to make comments on relevant blogs. The first I have yet to do, the second I began last night.
After that, spencer recommends Web 2.0 properties, a squidoo lens, and accounts on Slide Share and Doc Stock. Those photo sharing sites work perfectly for my niche, which involves travel. On my own I may consider a Facebook page. I don’t want to subject my weary Facebook friends to every hairbrained project I’m up to, but I’ve had decent success generating views for my web show with a Facebook page and strategic paid advertising to increase “likes”. Social proof is a snowball effect, and google likes sites with natural traffic.
The “varsity” Spencer Haws strategy is purchasing expired domains for relevant sites, resuscitating the sites, and building links from them.
At every stage it’s a tension between SEO power and pissing google off. If I have an unnatural number of links from a single domain, or with the same anchor text it can actually hurt, since google has the power to “sandbox”, or de-rank, sites they think are using shady link building tactics. And since I’m not an SEO expert I want to be extremely careful. Better to rank on page 2 and gradually work my way up to page 1 “the old fashioned way” than to get sandboxed.
So that’s it – it’s this, along with a streamlined version of my web show – that I’ll be sweating blood over in the coming weeks.
Thanks everybody who’s been reading so far. I want to show you this is a viable alternative to the rat race, that it can be done, even by a “normal” guy like me, and I expect you to hold me to it.
I don’t usually end with “calls to action,” but I’d like your feedback – are you working on something similar? Do you have thoughts to share about your own journey? Leave a comment. This site is not monetized, so comments are purely to share our thoughts and experiences.